About Me

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Nicole O'Neal -Marketer

Hello, I'm Nicole O'Neal and this is a little about myself.

I was born and spent some of my childhood in Chicago. I have also lived in Indiana, Arizona, Washington, and currently reside in Idaho. I love to participate in activities that involve the outdoors and animals. I currently have 2 dogs that I have trained to work cows, sheep, and do some of those silly tricks you see on T.V. When I am not training my dogs or enjoying the great outdoors, I love settle down with a good book.

During my junior year at the University of Idaho, I completed the Integrated Business Curriculum (IBC) program. During the IBC program, I worked within a team of 5 individuals to complete a series of intensive projects and presentations. Throughout the year, I learned not only about cross functionality among business units, but I also developed exceptional communication, organization, and leadership skills.

Over the past 3 years, I have turned a hobby website into a successful, small, international ecommerce business. With the success of my business I have been given the opportunity to learn and explore marketing, advertising, and web development. While completing my Bachelors degree, I realized that if I wanted to land my dream job in marketing and advertising, I would have to push myself to learn more than what I was getting in school. I needed to learn about web development and how to track the success and failures of all the content presented on a website. Through online resources such as Pluralsight and YouTube I am constantly able to refine my current skillset and continue to learn more each day. I love the challenge of learning new information and look forward to each new opportunity.

Portfolio

Some of my best work

Skills

My specialties

Throughout my career as a student at the University of Idaho and as the acting Marketing and E-Commerce Coordinator of a successful ecommerce website, I have had the opportunity to advance my skills in a broad range of subjects.

Adobe Creative Suite

With Photoshop, I develop and optimize product photos, advertisements, and web graphics. I understand the importance of saving images in the proper format and resolution to reduce page load times and bandwidth costs. Adobe InDesign has given me the opportunity to learn about and create mock magazine and flyer layouts.

Google Analytics

Google Analytics gives marketers a complete picture of their customers on the web. Through Analytics I am able to gather a better idea of the trends of my target audience. I can test, change, and succeed at creating content that will keep my audience engaged and make them repeat vistors to my website. I have completed 2 courses through Google Analytics Academy to further my knowledge in analytical reporting and how to successfully use the information provided to increase my web presence.

HTML & CSS

I have experience updating and maintaining existing HTML and CSS code. I can use inline HTML and CSS to format images, videos, lists, and other objects so they match the formatting of the rest of the website. With my knowledge of HTML and CSS I have been able to create this portfolio site, an ecommerce product landing page, and format existing and new page content for my business, which uses the content management system WordPress.

Google Adwords

With the dawn of extensions that block advertisements on our broswers it has become increasingly difficult to create effective ads that will catch the eye of the intended audience. By utilizing Google's Adwords tools and analysis functions to find effective keywords and phrases, I am able to create optimized content to increase audience awareness across the web.

Website Design

Designing a website that not only looks good but is also functional is key to having a successful online presence. With the continued growth of mobile web access having a responsive website that works across mobile devices and desktop computers is important to maintaining a competitive edge on the web. I designed my portfolio site using a responsive template to familiarize myself with the functionality of the website features across device platforms. I will also be participating in the redesign of my ecommerce website to a responsive layout for easier user interaction across mobile devices.

Social Media Marketing

Social media has become an important asset that must be utilized to create a successful online presence for every business. By utilizing such outlets as Facebook, I can create engaging posts that keep my audience coming back for news and information. During peak sales season, I post promotional advertisements created in Photoshop. I also have experience running advertising campaigns through the Facebook ad platform for both products and to gain page more page awareness.

Certifications

Google Analytics Fundamentals

In October 2013 I completed the Google Analytics Fundamentals course with a certificate of completion. This course covered the core principle of digital analytics. Through the course, I learned the proper way to establish a measurement plan for a business and how to get started with Analytics.

Google Analytics Platform Fundamentals

In March 2014 I completed the Google Analytics Platform Fundamentals course with a certificate of completion. This course discussed how the components of the Google Analytics Platform work together to collect and organize data for reporting and analysis.

Creative Writing

A small sample of my writing

Picturing superfoods may bring to mind the image of fruits and vegetables dressed up in superhero costumes much like that of childhood comic book heroes Batman and Superman. This image may not be as far fetched as you think. These foods are so powerful that they can reduce your risk of heart disease, decrease your cholesterol, and even put you in a better mood. Superfoods are like the superheroes for your body.

Today, it is becoming clear that in order to maintain a healthy lifestyle, consumers need to add superfoods to their diets. While filled with healthy benefits, Dr. Ricky Gardner of Bingham Memorial Hospital states that superfoods “are not miracle drugs. Superfoods do not provide the benefits of the fabled fountain of youth and are not an excuse to ignore other aspects of fitness. In order to gain the full benefits of superfoods, consumers must balance healthy eating with a healthy lifestyle.”

Consuming superfoods is good for children and adults alike. As an essential part of everyone’s diet, this class of healthy foods supports efforts to receive more nutrition while actually eating less. Superfoods are low in calories, high in nutritional value, and found in nature.

There are many delectable foods that are considered superfoods. Blueberries, spinach, avocados, salmon, and pomegranates are just a few examples of such delicacies. Each superfood has its own special blend of healthy attributes to keep you going each and every day. One cup of blueberries has 14% of the recommended daily fiber, the highest antioxidant concentration of any fruit, and less than 100 calories. Spinach is rich in iron, antioxidants, vitamins, and more. Dark chocolate, yes even this delicious sweet, contain compounds that can help boost serotonin and endorphins, therefore increasing your mood.

Regrettably, too many consumers think in order to eat healthy they must be able to afford an expensive grocery bill each month. This is simply not the case. Many towns and cities offer farmers markets throughout the summer months were consumers are able to find locally grow superfoods. Grocery stores also offer a wide range of superfoods. The key is to buy what is in season. Just because blueberries are part f the superfood category does not mean they must be served every day. Many superfoods are affordable for every family. Apples, for example, are readily available year round and are often offered at a sale price at local grocery stores.

Ready to take the leap into a healthier lifestyle for you and your family? Bingham Memorial Hospital’s family physician, Dr. Ricky Gardner, is here to answer any questions or concerns you have about diet and healthy living.

What are you waiting for? Call the office of Dr. Ricky Gardner at (208)785-3800 and add some superfood heroes to your diet today!

Comparison of Best Wolf Howlers

This article compares the two best wolf howlers currently on the market for hunting wolves: the Wolf Howler Wolf Call by ELK INC. and the Wolf Pack Calling System, featuring the Alpha Howler, by Rocky Mountain Hunting Calls. Both are great howlers that have proven to be effective for calling in wolves, but they each have unique features which will appeal to different hunters. This article will compare and contrast each howler and will hopefully help you decide which one is more deserving of your money.

Read The Full Article Here

The ABCA vs. the AKC

The American Border Collie Association (ABCA) was founded in 1982, after Border Collie enthusiasts spent several months assessing the need and identifying support for a member-owned, democratically run Border Collie registry. The supporters decided in mid-October, in Jackson, Mississippi, to establish a new registry. (American Border Collie Association). The American Kennel Club (AKC) was founded in 1884, but did not gain full popularity in the United States until the 1900s, when the idea of dog shows and fancying became popular throughout Europe. (American Kennel Club).

The ABCA and AKC were started by people with a passion for dogs, although this is where the similarities between the two groups end. While the AKC promotes “breed standards” the ABCA promotes a dogs’ working ability. A true working Border Collie is not registered with the AKC and does not conform to a specific breed standard. In fact, anyone who attends a sheepdog or cattle dog trial with working Border Collies will be hard pressed to find a dog that exactly fits the breed standard of the AKC. Instead, there are dogs with spots, pure white coats, red coats, black coats, and multicolored coats. Some may even look like a different breed entirely. Once the handler and dog enter the field, all doubts regarding what breed the dog is are diminished as he begins his work. The agility and speed of the Border Collie running across the field to pick up the sheep or cattle is a magnificent site. No one is judging the dog based on how shiny his coat is or that his feet are placed in the “perfect” position. What defines a Border Collie is he is capable of doing while on the job.

The AKC would like to differ on this matter. They believe that dogs, no matter what their purpose, can be categorized into what the perfect specimen is. After watching dog shows such as the Westminster, I would like to see one of their “perfect” Border Collies, with their heavy, fluffy, spotless coats take on a herd of sheep or cattle. Granted there may be one or two out of the bunch that would succeed in working, but too often the dogs do not have a lick of working ability. Many in the herding world have taken to referring to the AKC bred Border Collie as the Barbie Collie, all for show and looks and no working ability.

Please visit the American Border Collie Association for more information on the Border Collie.

References:

American Kennel Club. (n.d.). History of the American Kennel Club . Retrieved from http://www.akc.org/about/history.cfm

American Border Collie Association. (n.d.). History of the ABCA, 1982-1998. Retrieved from http://www.americanbordercollie.org/History.htm

  • The World of Superfoods

    Picturing superfoods may bring to mind the image of fruits and vegetables dressed up in superhero costumes much like that of childhood comic book heroes Batman and Superman. This image may not be as far fetched as you think.

    Read more

  • Comparison of Best Wolf Howlers

    This article compares the two best wolf howlers currently on the market for hunting wolves: the Wolf Howler Wolf Call by ELK INC. and the Wolf Pack Calling System, featuring the Alpha Howler, by Rocky Mountain Hunting Calls.

    Read more

  • The ABCA vs. the AKC

    The American Border Collie Association (ABCA) was founded in 1982, after Border Collie enthusiasts spent several months assessing the need and identifying support for a member-owned, democratically run Border Collie registry.

    Read more

Contact

Get in touch with me

Would you like to learn more about me or my experience? Contact me using the form below or send me an email, I would be happy to chat! I look forward to hearing from you soon!

Information

Boise, Idaho

E-mail:
nicole@on3al.com

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